about us

Insurance Agency bookkeeping done right, once and for all

Insurance agency bookkeeping is notoriously difficult. Proper trust account management, consistently reconciled commissions, and transparent producer payouts require specialized skills that are in short supply.

At Vitruvio, we focus exclusively on bookkeeping for insurance agencies. We do books end-to-end for smaller and medium-sized agencies, and support larger agencies with specific pieces of their bookkeeping process.

where current
solutions
fall short

01

Many agencies turn to outsourced accounting, but most providers fall short

Typically, the problem is one (or more) of the below. The result? You’re paying for accounting support, but still feel unsure about your books.

There are too many mistakes and inconsistencies leading to costly clean-up and a lack of trust in the numbers.

The work isn’t timely enough creating delayed payroll, late reporting, and outdated visibility into the business.

The service is too expensive for what you get it may still beat doing it fully in-house, but it doesn’t deliver the quality or reliability you actually want and need

THE SOLUTION

02

Why we exist

We built Vitruvio because we believe agency accounting shouldn’t feel like a mystery, a scramble, or a recurring pain point. It should be the baseline: clean, reliable, and actionable. We are a growing team of experienced bookkeepers with decades of industry experience, and we’re solving this problem the right way, once and for all.

What we deliver is specialized agency expertise, a strong point of view on best practices, and a consistent process built for accuracy and speed—all tailored to your preferences while upgrading your accounting to an industry-leading standard.

Vitruvio is what we wish had existed when we worked inside those agencies. So we built it.

mission statement

Three anchors that define  
how we operate

At Vitruvio, our guiding principles underpin everything we do. These define our culture and encapsulate what we do when nobody is watching.

01

Our Mission

A future where every agency runs on clean data, eliminating uncertainty, strengthening leadership decisions, and enabling greater scale.

02

Our Vision

Through expert systems knowledge, accounting and industry expertise, and team-based partnership, we deliver the precision, predictability, and financial insight agencies need to thrive today and plan confidently for tomorrow.

03

Our Values

  1. We put the customer first.
  2. We hold ourselves to the highest standards.
  3. We strive to be better today than yesterday.
  4. We work as a team, and succeed as a team.
  5. We lead with integrity, always.

Earlier episodes · 01 — 05

The

archive.

05 episodes · Filterable by format

Operations spotlight

03

Our

founding team

Crystal Temple-Frawley spent years inside independent insurance agencies, watching the same pattern over and over. Agencies grew, but the back office didn't. Bookkeepers came and went. Commission splits got fuzzy. Trust accounts got messy. But the owners didn't have the bandwidth to fix it.

Fabio Salim came at the same problem from the operator side. He'd built and run insurance businesses where the financial back-office either powered growth or quietly killed it. He knew what good looked like.

They started Vitruvio together because the gap was obvious and nobody else was filling it. The bookkeepers didn't know insurance. The BPOs didn't either. The big firms wouldn't take on a 20-person agency. Independent agencies were left with little to choose from.

Co-Founder & head of operations

Crystal Temple-Frawley

Crystal has spent two decades in insurance financial operations. She founded and sold her first bookkeeping firm. She served as VP and Controller through 53 acquisitions at NavSav. She is widely recognized for her expertise in insurance bookkeeping and building scalable financial systems that drive agency growth.

CEO & CO-Founder

Fabio Salim

Fabio joins Vitruvio from Semsee, where he served as CEO, and brings deep insurance and executive leadership experience from AgentSync, CB Insights, and Wellhub. He has considerable expertise in scaling service operations and driving operational consistency.

Ready to stop guessing?

A 20-minute call is usually enough to know if there's a fit.
No preparation needed, purely informational.

People-first accounting,

for Insurance Agencies.

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